07 March 2017
VIASAT WORLD TO LAUNCH FIRST FEMALE ENTERTAINMENT CHANNEL VIASAT LIFE ON DStv AND GOtv.
Viasat World, the Pay-TV operator which produces and distributes 27 pay TV channels in 43 countries, today announced that it will launch its first ever female skewing entertainment channel, VIASAT LIFE on leading African operator DStv and GOtv, Multichoice on March 7th, 2017. The channel will launch as part of the rewards offered on MultiChoice’s brand new customer loyalty programmes, DStv Thanks and GOtv WOW, which also launches to customers on March 7th , 2017. The partnership with DStv and GOtv is proof of the popularity of this channel in Africa and Viasat World is excited to be working with this new operator.
Viasat Life launched January 2nd, 2017 in Africa and is aimed at young families with kids and Adults 25 to 49. The new lifestyle channel, featuring almost 75% of exclusive premieres of aspirational, uplifting and self-improvement programming will broadcast the very best life-style entertainment programming from around the world. Told through the lens of ordinary people and larger than life characters, featuring the unscripted entertainment that celebrates real-life stories and themes that resonate with viewers – from entrepreneurship and cooking, to transformation and to relationships and life stages with kids.
Viasat Life will tell stories with heart, passion and aspiration. Viasat Life will premiere on March 7th with key titles “Wake up call with Dwayne Johnson” featuring heart throb, Hollywood actor, and professional wrestler, Dwayne Johnson, also known by his ring name The Rock. Other shows to include “Cooking for Real”, “Mary Mary” and “Bridezilla”.
Vice President of Commercial Affairs, Emma Jones, comments, “We are extremely excited about launching Viasat life on DStv, and spreading our audience reach ever-further across 43 African territories. With its aspirational style of programming, featuring big names from the worlds of food, fashion,movies and music, we believe Viasat Life will resonate with audiences across Africa.”
CEO of MultiChoice Africa, Brand De Villiers, says, “We’re delighted to launch this exciting channel as a reward for our loyal customers. Viasat Life will not only enhance our customers’ television viewing experience but also solidify their connection to our platform through the DStv Thanks programme. We will continue to bring more value and quality entertainment to our valued customers to show them our appreciation for their ongoing support.”
Wake Up Call (with Dwayne Johnson) - Dwayne “The Rock” Johnson helps people overcome their personal struggles by giving them a long overdue Wake Up Call. The series documents real people with real life problems. From shopaholic mothers to diabolical parents, and financially troubled families to struggling business owners, The Rock comes to the rescue.
Cooking For Real - Sunny Anderson elevates everyday meals by taking affordable accessible ingredients and infusing them with diverse influences from her travels. The results are fresh uncomplicated variations on classic comfort foods that easily fit into real day-to-day life.
Mary Mary - Gospel superstar sisters Erica and Tina Campbell have to juggle hectic touring schedules, marriages and children, and being part of one of the craziest extended families you’ll ever meet! They’re still singing, but the harmony is faltering.
Bridezillas - Fairytales become nightmares as brides-to-be turn into matrimonial monsters going from sweet to certifiable while planning the wedding of their dreams. Bitchier brides, more lavish weddings and further shocks in store on the big Bridezilla day. Engaged. Enraged. About to be committed.
Backyard Inventors - Inventions guru Doug Hall travels through Canada in search of everyday inventors with exceptional ideas. His life’s mission is to find the planet’s next great inventors, ultimately taking them on a journey of a lifetime.
Bye Felicia! - Life in Los Angeles isn't easy. While it may seem that a stereotypical white girl is always counting calories, wearing UGG boots and spending money on clothes for their Chihuahua, dynamic duo Deborah and Missy set out to manage problems that go deeper than just the surface.
Save Our Business - Self-made multi-millionaire and business expert Peter Jones answers the call of failing businesses with the goal of transforming them from money-pit to money-maker.
The Three Day Nanny - The Three Day Nanny follows professional nanny, Kathryn Mewes, as she answers the cries for help from desperate parents.