07 June 2019
LONDON, 7 June 2019 – Leading international media company, Viasat World, has been awarded Silver and Bronze for two of its four nominations at the prestigious Promax Global Excellence Awards – world’s premier celebration of outstanding achievement in entertainment, marketing and design. Announced at a ceremony yesterday in Los Angeles, the awards celebrate the brand-defining campaigns that convert viewers into fans, build audiences on every screen, and drive bottom line results for biggest media companies in the world. The creative campaigns for The Story of Europe took home the Silver award for Consumer or Trade Print Ad and the Bronze award for Key Art/Poster Campaign, putting Viasat World’s in-house creative team firmly on the map as industry leading.
With four of the creative campaigns undertaken for its content brands and programming shortlisted, Viasat World’s acclaimed in-house creative team has been celebrated for its enticing and striking work. Paul Evans, Head of Creative at Viasat World, comments: “Winning these prestigious accolades is not only fantastic industry recognition but also a real testament to the in-house creative team’s talent and passion for ground-breaking work. We are committed to exceeding expectations and delivering the most creative and thought-provoking campaigns that celebrate our brand and speak to our viewers and partners. We are delighted that our multi-award-winning team stands alongside some of the world’s best creatives.”
For The Story of Europe, Viasat History’s landmark history series campaign, Viasat World’s creative team worked closely with production partner Found Studio to produce a compelling and challenging campaign bringing the fundamental pillars of European history: war, religion, art, science, revolution, exploration and exploitation to life. From the starting point that Europe is less a continent than a collection of ideas, the team developed a stunning animation exploring the fragility and beauty of Europe visualised through sculptures/busts of key figures from European history, wrapped in atmospheric sound design by Echoic. This was united in a unique and unexpected way using the ancient Japanese art of ceramic repair, Kintsugi.