24 October 2018
LONDON, 24 October 2018 – Leading international media company, Viasat World, has been awarded three prestigious accolades at the 20th edition of the International Eyes & Ears Awards – which recognize outstanding achievements in design, promotion, digital and cross-media campaigns. Announced at a ceremony on Tuesday 23 October in Munich, Germany, Viasat World was handed first prize in the ‘Best design in print or poster advertising’ category for its campaign in support of Viasat History’s The Story of Europe documentary series. The creative for The Story of Europe was also recognized with second prize in the ‘Best on air programme spot: culture & documentary’ category, and a further second prize awarded for Epic Drama’s idents in the ‘Best 2D/3D animation’ field.
Paul Evans, Head of Creative at Viasat World, oversees the successful in-house team behind the winning campaigns. He comments: “We are thrilled to take home three accolades at the Eyes & Ears Awards, building on the two prizes we won last year. It's testament to the outstanding creative we are producing in a highly competitive environment. We’re proud to consistently be considered one of the best teams in the industry with distinctive creative campaigns that always strive to raise the bar. High profile recognition in these three categories demonstrates our commitment to bringing our brands and content to life for our audiences. We are delighted to stand alongside some of the world’s best creatives with these wins.”
Collaborating with production partner Found Studio, Viasat World’s creative team knew an eye-catching, cinematic and thought-provoking approach was needed to launch Viasat History's The Story of Europe - an epic series on the millennia of human history in Europe. From the starting point that Europe is less a continent than a collection of ideas, the team developed a concept that explored pairs of contrasting themes through figures from European history – uniting them in a unique and unexpected way using the ancient Japanese art of ceramic repair, Kintsugi. Heralded as ‘striking, thought-provoking and modern’ by the Eyes & Ears Awards jury, Found Studio brought the concept to life in the spot via a stunning animation which was wrapped in atmospheric sound design by Echoic.
Epic Drama’s channel idents - awarded second prize in the ‘Best 2D/3D animation’ category - were also conceived in-house by the Viasat World creative team and produced by design and motion studio Weareseventeen. The team wanted the audience to see the new channel as drama made epic and the idents had to go beyond mere visuals to be at the heart of the brand, with storytelling key to the design process. The detailed and evocative 3D animation takes the audience on an intriguing journey through sumptuous textures interlaced with snippets of ambiguous scenes – enabling viewers to weave their own connections and create their own narratives. The executions remain fluid rather than limited to any single time period – conjuring more general dramatic moods through the compositions, the score and the sound design – from the more somber, reflective nature of war to the tense mystery of crime and the delicate longing of romance.