14 March 2018
LONDON, 14 March 2018 – Leading international media company, Viasat World, has been awarded Gold for two of its five nominations at the prestigious Promax BDA Europe Awards – the European edition of the world’s premier celebration of outstanding achievement in entertainment, marketing and design. Announced at a ceremony yesterday in Rome, the awards honour teams harnessing passionate fandom to drive audiences, create conversations and build the biggest brands in entertainment. The creative campaigns for Scrap Kings and Royal Murder Mysteries took home the Gold award for Documentary or Factual Programme Spot and Programme Key Art/Poster respectively, putting Viasat World’s in-house creative team firmly on the map as one of the best in the business.
With five of the creative campaigns undertaken for its content brands and programming making the finals, Viasat World’s acclaimed in-house creative team already stood out from the pack. Simon Mitchell, Director of Marketing, PR & Creative at Viasat World, comments: “Two Gold wins out of five nominations at the Promax BDA Europe Awards is clear recognition that our in-house design team is world-class. Competition is always fierce in these categories with so many talented creative teams in media, so we’re extremely delighted and proud to bring these awards home.”
The promo spot developed for demolition and salvage series, Scrap Kings was awarded Gold in the Documentary or Factual Entertainment Programme Spots category. With an increasing amount of ‘men at work’ based factual programming both on Viasat Explore and its competitor channels, the creative team needed to make it stand out and cut through. Pivoting off viewer recognition of the iconic ‘Iron Throne’ and mixing it with outstanding art direction and a comedic twist, Scrap Kings is truly brought to life.
Viasat History’s Royal Murder Mysteries documentary series campaign, named ‘Breaking the Silence’, took Gold in the Programme Key Art/Poster category, as well as being a finalist in the Programme Key Art/Poster campaign category. ‘Breaking the Silence’ is the concept behind a series of portraits developed to promote the series. Entering the world of darkness and mystery behind some of history’s most controversial deaths, actual royal figures bound to keep their silence are introduced in the creative behind royal wax seals. The images show the seals cracking as the witnesses speak, breaking the long-kept silence.
Completing the quintet of nominations was the creative work undertaken for Viasat World’s new content brand Epic Drama, which launched in key CEE markets in December 2017. The on-air branding needed to communicate the bold and lavish new channel proposition – matching the high production values of the content. Finalist in the Best On Air Ident Campaign and General Brand Design Package: Channel, Network or Platform categories, the in-house team worked with motion studio Weareseventeen to develop a series of photo-real and more abstract idents that reflected diverse content genres and an OSP that is rich and striking but also clear and modern.
Simon Mitchell concludes: “We are constantly striving to push the boundaries and challenge norms with the creative we produce, to truly bring our brands and content to life for our valued partners and viewers. With these phenomenal wins, we stand next to the world’s best creatives and demonstrate our commitment to excellence.”